A&E Business Solution Proposals.

Learning Goal: I’m working on a business question and need an explanation and answer to help me learn.

Two Olympic gold medalists in skiing, married in 2014, Jason and LeAnn Benson opened Adventurers and Explorers (A&E) outdoor sporting store, which sells gear and clothing. The couple’s concept is different than many other sporting goods stores in that they design and sell their own lines of specialized products. LeAnn’s focus is on the design of products and Jason’s focus is on the financials. As a result, no one is worrying about the organizational policies or controls. Jason and LeAnn encourage their employees to continue their favorite outdoor sports, from skiing to mountain climbing, white-water rafting, and so on. Employees are given two weeks of paid vacation. However, many employees were allowed to take up to two months off at half pay so they could fulfill their life-long dreams. Samantha just returned from a successful climb of Mount Everest. Beth will use her two months off to backpack around Europe. Around the office, employees joked about the “weekend flu,” taking Friday through Monday off. The office often ran below staffing levels depending on the season. In addition, because Jason and LeAnn were gold medalists, they attract more employees who are interested in skiing. The skiers want time off during peak season. This is also the peak time for A&E orders and service requests.

In the last three years, the company has grown from 30 to 100 employees. Jason and LeAnn need advice on controlling daily staffing levels so A&E meets or exceeds customer expectations for responsiveness without sacrificing company identity. Choose one of the issues facing A&E and propose a solution and rationale for your response:

  1. Paid vacation along with the most valuable times for vacation (peak season time off).
  2. Attendance issue: The “weekend flu” (Friday-Monday).
  3. A&E needs to know whether customers are satisfied with their products and whether the company is responsive to those customers’ needs as outdoor enthusiasts.

Be sure to respond to at least one of your classmates’ posts.

Classmate’s Response:

Hi Dr. Tillman and Class,

A big issue that needs addressing is A&E allowing their employees to take vacations during peak season. A&E wants to meet or exceed customer responsiveness without sacrificing company identity, which means they need to be adequately staffed, especially during peak times. They tend to hire other Ski enthusiasts, and those same employees like to take time off to Ski during peak. The solution would be to hire seasonal workers. Seasonal workers will ensure that the store has enough staff to handle the increased amount of customers while still allowing its permanent employees the flexibility to take time off. It will also enable the company to find new talent. There could be standouts in the seasonal crew that they might want to bring on full-time or as a replacement when another leaves the company.


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