Learning Goal: I’m working on a marketing discussion question and need an explanation and answer to help me learn.
Watch the video “Advertising, Sales Promotion, and Public Relations.” Discuss the strengths and weaknesses of each form of communication. Explain why marketers choose to use each form in a consumer product promotion. Illustrate your ideas with specific examples. In replies to peers, provide additional illustrative examples to support the ideas presented and explain how your examples apply.
Length: 1 page