Define and describe the Four Pillars of Branding. How does Tesla differentiate itself and build a relationship with its customers? How doesTesla build brand equity based on these pillars and how successful have they been?
Your paper should be 3-4 pages in length (excluding cover page and references) and formatted according to the CSU Global Writing Center. Discuss and reference concepts taken from the assigned textbook reading and relevant research. You must include a minimum of three credible, academic or professional references. Review the grading rubric to see how you will be graded for this assignment.
Use the source below
Djurovic, V. (2016). Applying the 4 pillars of brand equity in social media (Links to an external site.). Retrieved from **http://www.brandingmagazine.com/2016/08/04/brand-equity-in-social-media/
Type: Critical Thinking
Length: 3 pages